Our Story
Where the Rabbit Lives …
Eternal was created for the everyday golfer – the “Rabbits” found on local courses and around the world. Our mission is to preserve the legacy of beloved local golf clubs that keep the game accessible and affordable. Eternally yours.
In 2027, we mark our 80th year, and fourth generation, as a family business. Eternal represents our commitment to carrying the legacy forward. With the aim of growing a network of 50 courses across the Northeast, we are ensuring that the spirit of the Rabbit, and the joy of getting out there, has a home for generations to come.
Home course advantage. Local loyalty. The greens you know and love. For generations to come.
Ever the Rabbit
While tigers are known for power, precision, and low scores, the Rabbit has long embodied the everyday player. From beginners to high-handicap players, joyful competitors to returning regulars — rabbits don’t shoot for perfection, they live for the joy of play.
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In English golf culture, a "rabbit" is the everyday player — the regular who returns week after week, for love of play.
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Ever, our Rabbit emblem, represents the spirit of Eternal — patient, grounded, and quietly attentive. More spirit animal than a mascot, Ever is a symbol of a way of playing: ever curious, ever persistent, ever in motion.
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A four-generation legacy of vision, curiosity, and craft starting at Raceway Golf Course, we are a family of golf pros, builders, and hands-on stewards who have spent decades creating, shaping, and reimagining places (and ways) to play.
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By growing a network of courses across the Northeast, we're ensuring the spirit of the Rabbit — and the joy of getting out there — has a home for generations to come.
